The dawn of the digital age has changed the way we prepare for Christmas. No longer are the days leading up to December 25th about braving the cold winter air as we trawl the high street looking for the perfect gift for our loved ones. After all, why go to all that trouble when a quicker and occasionally cheaper option is available with just a few clicks of a mouse?
Research has shown that online shopping using mobile devices now accounts for an astounding 20 per cent of internet-based sales, suggesting that Brits are increasingly turning their back on traditional shops. But what impact is this having on the retail sector? Well, in 2011 it was estimated that 5,268 stores closed down – equating to around 14 shops pulling down the shutters for a final time each day. This infographic looks at just how online spending and consumer behavior has changed when it comes to shopping at Christmas.
Image source: MoneySupermarket;