The high prices of gas could make wandering the grocery store aisles extinct. According to online consumer trending, online grocery shopping has increased as gas prices have increased.
When gas prices started creeping back up in March, representatives from a number of coupon, daily-deal and cash-back shopping sites noticed some interesting trends:
* Coupon Cabin registered a 43% increase in sales for the Peapod grocery delivery service. It also saw 37% more sales for Drugstore.com.
* Ebates noted a spending boost among residents of seven states where gas prices are highest. Average spending among users in general went up $20 per order between January and March of this year. In those seven states, spending rose between $30 and $40 per order.
* “Free shipping” is the most commonly searched section of deal site Savings.com, and there’s been a noticeable increase in click-throughs for deals in the grocery, pet, personal care and beauty categories.
* The free-shipping category at PromotionalCodes.com and CouponWinner.com got 22% more use in the last week of March than at any time in 2010.
Some of those increases could be attributed to the steady growth of e-commerce. Earlier this year, a survey by Forrester Research predicted that online retail sales will reach $279 billion a year by 2015.
Online grocery shopping is just one corner of e-commerce seeing an increase in sales as gas prices increase. Analysis is showing that online shopping in general have been increasing as the cost of oil skyrockets.
I wonder if Wegmans knows that they are competing with Road Runner?